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Hello Aspirants, Today we come along the biggest challenge of 2021, HeroCoLabs eXPerience Challenge 2021, lunched by HereMotoCorp. The theme of this HeroCoLabs eXPerience Challenge is “Collaborate! Co-Create!” . Huge and Golden Opportunity to win Grand Prizes, Vouchers and Free Rewards. If you really willing to know more about this Challenge, then stay here, we will provides you a brief description about this Challenge.
Hero CoLabs is an exciting crowd-sourcing platform, which allows individuals to interact with the community and showcase their skills. This initiative is based on one of the pillars of our Mission – Collaborate. With this stimulating platform, we are encouraging genuine and meaningful engagements amongst individuals and providing a stage to creative minds to translate their vision into reality. This is a platform that brings solutions to customers from customers.
Benefits of this Challenge- You have a Chance to Shine
- Rewards and Accolades and Hoodies
- Your Design seen and used by all of India
- Access to Industry experts
- Connect with Community
About this HeroCoLabs eXPerience Challenge-
Task- You have to design Next Gen Hero MotoCorp Premium Showroom by using your creativity and imagination power.
Main Accomplishment –
- You have to design a 3D Render of the interiors and exteriors part of Next Generation Premium Showroom for Hero MotoCorp.
- Alternative name for new Retail Format
- Different & more premium from the existing Hero MotoCorp’s stores
- Showroom size between 1,000 sq. ft to 1,800 sq ft with 1 level
- Target Customers: Millennial & Gen Z (18 – 35 Years)
- These are to be equipped with Sales, Service and Spares
- What will the showroom sell:
- 10-12 upcoming two-wheelers across 3-4 Segments i.e. Performance, Adventure/Touring, Electric Mobility
- For display, participants should consider minimum 1-2 Bike/ segment
- Accessory & Merchandising
- Should be an easily scalable model from design & cost view point
- Engagement activities to increase the footfall
- Premium showroom can be fully digital with contact less elements vs. experience of touch and feel
- Coffee area, sitting area or discussion area
- Washroom & changing room – Anywhere in the store
Team Size- Participants can be participate individually or you can also participate in a team of team size 2, or 3 maximum.
There are 2 Rounds will be there in this Challenge-
Round 1 Details-
- Teams will be required to submit a 3D Render of their proposed solution.
- Teams are also required to submit a 4 min short video describing their idea of the showroom design .
- Teams must keep in mind the ease of implementation of the solution in the current scenario and NOT consider the futuristic scenarios while working on the case study.
- Video must be in .mp4 format, other format will not be acceptable.
- Size of the video should not exceed 15MB.
- No special characters in the video file name apart from _ (underscore).
Virtual Presentation (Round 2)-
- The shortlisted teams or participants of Round 1 need to submit their detailed presentation before the start of this round.
- Teams will get an opportunity to present their solutions virtually to the Senior Management of Hero MotoCorp Limited.
- Each team will get 10 minutes to present and 5 mins for Q&A (A total of 15 minutes).
- All the important details will be shared with the shortlisted teams via email.
|Campaign Launched||14th June 2021|
|Last Registration Date||4th July 2021|
|Submission Date||11th July 2021|
|Round #1Results||17th July 2021|
|Virtual Presentation Round Date||25th July – 31th July 2021|
|Final Results||6th Aug 2021|
Rewards & Prizes–
- Grand Prize – Xpulse 200 + 10k Worth Vouchers
- 1st Runner Up – Glamour + 10k Worth Vouchers
- 2nd Runner Up – Passion Pro + 10k Worth Vouchers
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